The Impact Plan is a three part bite size (or fun size) business planning tool that helps small business owners create an actionable plan that helps them identify WHY they are running their business, WHO their target market and competition is, and HOW to formulate a plan that turns your vision, passion, and data into a sales plan that is evaluated quarterly.
Business Plans are laborious and only really necessary if you are needing funding, once they are printed they are basically unusable. The Impact Plan gets STRAIGHT to the point! I have used this plan with clients and with my own business and it has always helped us increase revenue and have reasonable goals to accomplish.
This part of the workbook establishes your "Who", who are you marketing your products to?